Paulo Ferreira has a degree in Sociology and a Master's in Communication Science. He is an assistant researcher and teacher in the Film and Media Arts Department at Universidade Lusófona / CICANT and he is currently pursuing his PhD on the topic of Digital Transformation of Higher Education Institutions. He is also an IT Project manager in the area of Higher Education and the coordinator of the eLearning Lab and the Lusófona X - Digital Academy at Lusófona University. He has taken part in several Portuguese and European level research projects.